Assess your fit
Honest advice on whether and how your product can succeed in Japan.
オーストラリアの良いものを、日本へ。
Turn Japanese interest into Japanese orders.
Bilingual Japan market entry and sales support for Australian producers. We find the right Japanese buyers, handle the relationship in Japanese, and stay on as your Japan team.
How your product reaches Japan
- Your product
- Kakehashi
- Japanese buyerImporter, distributor, retailer or restaurant group
- Japanese shelves, menus and online stores
Japanese buyers purchase directly from you. We represent and support you; we never buy or resell your products.
The challenge
Japan rewards the exporters who stay the course.
- 1
Japanese buyers value long-term relationships and detail.
- 2
An introduction is not an order. The follow-up wins the deal.
- 3
Most Australian exporters do not have a Japanese-speaking team.
What we do
Your Japan team, from first conversation to reorder.
Prepare in Japanese
Sales materials, product information and a clear plan.
Win buyers
We find, approach and meet the right Japanese buyers with you.
Represent you in Japan
Ongoing account management, reorders and new opportunities.
How it works
Four steps to a working Japan channel.
- 01
Check your fit
A free call to understand your product and goals. If it makes sense, we review demand, competitors, pricing and requirements in Japan and give you a clear recommendation.
- 02
Prepare for Japan
We build your Japan plan and prepare Japanese sales materials and product information, so buyers can say yes quickly.
- 03
Win buyers
We shortlist and approach the right importers and distributors, arrange meetings in Japan, and support you through negotiation to your first order.
- 04
Grow in Japan
We stay on as your Japan team: managing the relationship, reorders, new accounts and regular visits.
Sectors
Australian products Japanese buyers are looking for.
Food and produce
Japanese consumers and chefs value quality, safety and provenance, and Australian produce has a strong reputation for all three.
ExploreWine, spirits and craft beer
Japan has a sophisticated drinks culture and a growing appetite for premium and craft labels.
ExploreSeafood, meat and dairy
Australia is a long-standing, trusted supplier of premium protein to Japan.
ExploreHealth and beauty
From supplements to skincare, Japanese buyers look for clean, effective products with a story.
ExploreFashion and lifestyle
Distinctive Australian design and natural materials can find a loyal audience in Japan.
ExploreWhy work with us
Sell across both cultures, with a team that lives in both.
- Australian-born, with native Japanese backgrounds.
- Fluent in English and Japanese, and at home in both business cultures.
- Over a decade of enterprise sales across Asia-Pacific.
- On the ground in Japan regularly.
- We understand what Japanese buyers need before they say yes.
Working together
What it looks like day to day.
One point of contact
You deal with one person, in English, from first call to reorder.
Japanese, handled
Every buyer conversation, email and meeting is handled in Japanese.
Japan trips, planned with you
We plan and join your visits to Japan at the moments that matter.
Regular updates
You always know where each buyer conversation stands.
Free checklist
The Japan Export Readiness Checklist.
Check where your business stands before you approach Japanese buyers. No sign-up needed.
Six areas to check
- Product and fit
- Supply and capacity
- Regulations and labelling
- Pricing
- Sales materials
- Commitment
Is your product right for Japan?
Book a free 20-minute call.